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Product Strategy

Product Management 101 – Strategy

How To Create A Winning Product Strategy?

A product needs a comprehensive strategy to help make the right decision at hard moments. You have to determine the product strategy such that it can guide the day-to-day operations of your company. You will learn the best practices to create a winning product strategy in this course.

Learning Objective
Table of Contents
Let’s Exercise
  • How to determine an effective product vision?
  • How to create an outstanding company culture?
  • How to define a compelling value proposition?
  • How to analyze the competitive landscape?
  • How to determine a business model?
  • How to structure a winning idea pitch?

Principles

  • Problem
  • Product
  • Need
  • Vision
  • Strategy
  • Culture
  • Value Proposition

Analysis

  • Idea Pitch
  • Business Model
  • Competitive Landscape
  • Five Forces Model
  • SWOT
  • PESTLE

Growth

  • Metrics
  • Barrier-to-Entry
  • User Engagement
  • Growth Hacks
  • Growth Frameworks

We want to build a mobile application that allows teenagers aged 12-15 to learn about investing by making real stock investments in publicly traded companies using their allowance money. This will happen in accounts where the parent has approval authority. We need to determine the following.

  • Value Proposition
  • Priority Features
  • Banned Features
  • Product Differentiation

Are you interested?