User experience or UX is the amount of usability and likeability to interact with a product that shows the quality of user flow and user satisfaction. Its goal is to eliminate friction and confusion, make the product enjoyable to use, and structure information properly. In this article, I share 5 practical tips to improve the user experience of a software product (e.g., a mobile app or a website).
UX design stems from knowing users, e.g., understanding their goals, skills, preferences, and tendencies. You can enhance the user experience by improving interaction design, user journey, information architecture, and scenario planning. A great UX enables users to flow through a product and enjoyably resolve their needs without any friction or confusion. A great UX highly respects the goals, skills, preferences, and tendencies of users. Therefore, you should, first, know users well and, then, design the UX for your product.
But how can you improve UX? Here are 5 practical tips.
1- Keep the gates open for as long as you can
You must not force users to sign up or any action without providing an alternative. For example, you must not force users to sign up from the landing page before understanding the main value prop of your product. A convincing call to action (CTA) with a clear message helps new users take action as you want.
2- Create an emotional connection or habitual dependency
You must use human psychology or sociology to drive user behavior. For example, we know that humans love instant gratification or like to constantly be informed by their latest status. Therefore, making users stats visible to them on the main page will increase their habitual dependencies. Or, making users connect and chat within the service will increase their emotional connection. Having such a psychological relationship with a product keep your users for a long time. However, it is very hard to define such a feature for a product. You have to be creative.
Related Link- 10 Reasons We Rush for Immediate Gratification
3- Do not expect any prior skill or expertise from users
You want to build a scalable product with a large number of potential users. Your main goal is to build a scalable product with exponential growth. So, if you exclude any group of users (un)intentionally it will cost you much later down the road. When a product can be easily used by different generations of users (e.g., Millenials or Generation X) it means you have a user-friendly design. It is better to be cross-generation compatible.
4- Let users find their needs in less than 30 sec and 3 steps
You can not expect much patience from users. Anything beyond 30 sec or 3 steps will either cause loosing your current users or prevent acquiring new users. Acquiring a new user is an expensive process so you must be cautious about it. Now, you can try Uber mobile application, and count the number of steps to submit your request.
5- Guide users to understand the value proposition with the right triggers
You have to help users recognize what values they can receive from the product. For example, Twitter forces their new users to follow 10 members during the on-boarding process. That will help to show what users can expect from this service. A video may work to show the value proposition but still does not help to on-board potential uses. It is hard to design the right trigger to convey the product message and onboard potential users simultaneously.